Frank Barrett travel editor of Mail on Sunday recently blogged he is supportive of the governments action to support UK tourism and said there was no better year to do this with the Diamond Jubilee celebrations and the Olympics. Here at Haven holidays we’ve noticed that he’s not the only one supporting UK tourism. Bookings for our 35 holidays parks are flying and our results are showing that more people are staying in the UK than last year. In particular we’ve noticed 20% increase in Londoners from the area around the new Olympic village are up indicating that they are escaping to the seaside. So why do we think we are having such a good year? Well it’s’ quite simple really we’ve got what families want ! How do we know this? Well we carried out a lot of research last year to find out what families are looking for when they take their family on holiday and the trend that emerged was the need for families to re-discover the seaside and give their families the types of holidays that they enjoyed as children.
In a recent survey 42% of families said they booked their holiday with Haven because they wanted a traditional beach holiday. I imagine that’s why they chose Haven as all of our parks are by the coast and many of them have direct access to the beach. It doesn’t matter what the weather does you can always enjoy spending time on the beach. Building sandcastles, rock pool scrambles, flying a kite, a game of volleyball or beach cricket. Did you know that the best time to find fossils is when it rains as it washes the clay away!